Aluminium aesthetics blending into the general composite market is going to be a boost for both markets as far as I can tell. It will expand the offering from the composite market to the general public, at a slightly lower price point, but also bring additional attention to the aluminium entrance door market too.
But it’s not just designed features that I see merging across sectors. USPs such as pivot doors, until now restricted only to the very highest end of the aluminium entrance door market, are making their way into the more affordable price points. For example, Spitfire has something in the works which will see pivots become more accessible to the wider residential market. And I predict that before too long we will see at least one composite door company attempt their own pivot door offering.
Then there are double-rebated doors. Right at the very beginning, when composite doors emerged into the market, double-rebated slabs were common. Then the single-rebated slab came in and kind of took over for the most part. Now, with the door market taking more and more cues from the aluminium entrance door market, I expect to see more and more companies offering a double-rebated option too.
The weather and structural advantages a double-rebate could offer the wider composite market would be a helpful additional option for installers who worry about the general quality of composite doors. But it would also add an extra USP against the aluminium market.
In the years to come the entrance door market is going to continue to bleed into each other. Different parts of the market will continue to add features of other markets into their own. Hardware, colour, materials, glass and even operations will all continue to blend into one, where we will end up with some very technically advanced composite doors, and an aluminium entrance door market that in itself is also very strong.
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